Case Studies

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south

The Problem

Low Customer Retention
Despite having a loyal following, repeat purchase rates were not optimized.
Inefficient Ad Spend
Their digital advertising efforts were not yielding a strong return on ad spend (ROAS).
Underutilized Email & SMS Marketing
Existing Klaviyo and SMS campaigns lacked segmentation and automation.
Revenue Plateau
Sales growth was inconsistent, with ad performance fluctuating.

The Solution

We crafted a multi-channel growth strategy to boost their sales and improve customer retention:

Ad Campaign Optimization
We restructured their ad account, focusing on high-performing SKUs and refining audience targeting.
Improved Email & SMS Strategy
We developed segmented campaigns, automated post-purchase flows, and win-back sequences.
Data-Driven Marketing Decisions
We implemented A/B testing and performance tracking

Explosive Growth in Just 30 Days!

301%

Increase in Gross Sales

239%

Increase in Orders Fulfilled

1.48M

Impressions from Paid Ads

2.39X

ROAS on Meta Ads

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Miche Beauty: Comparing Jan 1-30th '24 to Jan 1 - 30th '25

Miche Beauty Meta Ads: Jan 1st - Jan 30th '25

Miche Beauty Google Ads: Jan 1st - Jan 30th '25

Top Performing BF Creatives

Cost:

$1,317.13

Purchases:

122

CPA:

$10.80

Revenue:

$7,950.87

ROAS:

6.04X

Angle Name

Carousel1

Cost:

$690.07

Purchases:

CPA:

$13.50

Revenue:

$4,193.44

ROAS:

6.08X

Angle Name

Static1

Website Banners

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The Problem

High Customer Acquisition Costs (CAC)
Despite strong brand positioning, the cost per conversion was too high, reducing profitability.
Underutilized Email & SMS Marketing
A lack of segmentation and automation limited customer retention and lifetime value.
Conversion Rate Drop-Off
Many potential customers abandoned their carts due to price sensitivity and trust concerns.
Scaling Paid Advertising Efficiently
Meta and Google Ads were generating traffic, but ROAS was inconsistent across campaigns.

The Solution

We implemented a data-driven growth strategy to enhance Lensabl’s customer acquisition and retention:

Paid Ads Optimization

Refined Meta and Google Ad Strategy.
Built audience segments of past buyers and engaged visitors to increase conversion rates.
Implemented strategic offers to converthesitant shoppers.

Email & SMS Automation

Created email flows based on purchase history, abandoned cart behavior, and product interest.
Launched automated sequences for cart recovery, post-purchase education, and re-engagement.
Implemented targeted SMS for last-minute reminders, exclusive offers, and order status updates.

Conversion Rate Optimization (CRO)

Highlighted savings (70% vs. optician prices) to reinforce value perception.
Streamlined cart experience to reduce drop-offs and increase conversions.

Massive Growth in Q4 2024!

$1.55M

in Total Revenue

$568K

in Conversion Value from Paid Ads

3.77X

on Meta Ads

$349K

Revenue Directly from Email & SMS

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Lensabl: Meta Ads Showing results for Q4

Top Performing Holiday Campaign

Cost:

$6,593.28

Purchases:

129

CPA:

$51.11

Revenue:

$27,996.85

ROAS:

4.25X

Angle Name

SMHS002

Top Performing
Prospecting Creatives

Cost:

$3,599.83

Purchases:

CPA:

$109.09

Revenue:

$13,554

ROAS:

3.77X

Angle Name

LESC1

Cost:

$2,178

Purchases:

CPA:

$68.06

Revenue:

$8,095

ROAS:

3.72X

Angle Name

SMTOFSC003.1

Cost:

$748.60

Purchases:

CPA:

$46.79

Revenue:

$3,697.10

ROAS:

4.94X

Angle Name

SMTOFSC001

Top Performing Ray-Ban Offer

Cost:

$4,065.61

Purchases:

CPA:

$48.4

Revenue:

$25,153.11

ROAS:

6.9X

Angle Name

Carousel

Cost:

$17,275.52

Purchases:

299

CPA:

$57.7

Revenue:

$102,247.47

ROAS:

5.9X

Angle Name

Static

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The Problem

Low Conversion Rates
Despite a dedicated audience, potential customers hesitated to purchase due to concerns about quality and trust.
Limited Customer Retention
The brand struggled with bringing back repeat customers, relying heavily on one-time buyers.
Underperforming Ad Campaigns
Ad spend was not optimized, with inefficient targeting and weak return on ad spend (ROAS).
Lack of Automated Email & SMS Flows
There were no structured automations to nurture customers post-purchase or recover abandoned carts.

The Solution

We implemented a data-driven strategy to scale Kiyo Studios’ revenue and improve customer engagement:

Paid Ads Optimization

We restructured Meta ad campaigns.
Improved audience segmentation.
Implemented retargeting and conversion-focused ad creatives to increase trust and reduce ad fatigue.

Retention Marketing Overhaul

Created automated email flows
Designed engaging SMS campaigns for real-time conversions.

Conversion Rate Optimization (CRO)

Introduced exclusive, time-sensitive offers to create urgency among value-conscious shoppers.

In Just One Month, Kiyo Studios Achieved

151%

Growth in
Gross Sales

198%

More Orders Fulfilled

18.7K

Purchases from Paid Ads

2.89X

Average ROAS
on Meta Ads

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Kiyo Studios: Comparing Dec 1st - 31st '23 to Dec 1st - 31st '24

Kiyo Studios Google Ads: Dec 1st - Dec 31st '24

Kiyo Studios Meta Ads: Dec. 1st - Dec 31st '24

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The Problem

Low Customer Retention
Despite a dedicated audience, potential customers hesitated to purchase due to concerns about quality and trust.
Lack of Segmentation & Personalization
The brand struggled with bringing back repeat customers, relying heavily on one-time buyers.
Underutilized Email Marketing Revenue Potential
Ad spend was not optimized, with inefficient targeting and weak return on ad spend (ROAS).

The Solution

We developed a strategic email marketing approach to increase customer engagement, conversions, and lifetime value:

Luxury Email & Retention Strategy

Created targeted email flows for first-time buyers, VIP customers, and returning shoppers to drive personalized engagement.
Introduced early access to new collections, limited-time discounts, and loyalty perks to boost retention.
Implemented automated email sequences to recover high-value abandoned carts and reactivate past customers.

Optimizing the Customer Journey via Email

Trust & Exclusivity Messaging
Focused on the premium craftsmanship and limited availability of products to justify price points.
Automated Welcome Series
Educated new subscribers on Childsplay’s commitment to quality and exclusivityto increase conversion rates.
Personalized Recommendations
Leveraged customer behavior data to send curated product selections based on past purchases.

Massive Growth in Q4 2024

£5.83M

in Total
Revenue

105%

Increase in Email Revenue

88.38%

of Attributed Revenue

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Childsplay Clothing: Comparing Q4 2023 to Q4 2024

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The Problem

Lack of Segmentation
The brand was sending broad, non-personalized emails, leading to low engagement and conversions.
No Defined Sending Cadence
Emails were being sent inconsistently, affecting deliverability and performance.
Limited Automation
Essential email flows, such as cart abandonment and post-purchase engagement, were not in place.

The Solution

We developed a comprehensive email marketing strategy focused on segmentation, cadence optimization, and automation setup to drive higher engagement and conversions.

Email List Consolidation & Segmentation

Migrated and organized all collected emails into Klaviyo for better targeting and automation.
Built high-impact audience segments.

Optimized Sending Cadence

Developed a structured email schedule with a mix of promotional, educational, and product-focused content to keep engagement high.
Balanced frequency to ensure emails were consistent but not overwhelming.

Email Flow Setup & Automation

Implemented key automated sequences to improve retention and conversions.

Significant Growth in Email Performance

60%

Growth In Total Revenue

$61K

Directly
Attributed to Emails

78.73%

Revenue from Campaigns

21.27%

Revenue from Automated Flows

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Diesel LEDs: comparing Dec 1-30 '23 to Dec 1-30 '24

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The Problem

List Fatigue & Low Engagement
The brand had a large but underperforming email list due to inconsistent sending practices.
Lack of Proper Segmentation
Emails were being sent broadly rather than targeted to different audience segments.
Absence of Automated Flows
There were no structured flows for key customer journeys, such as welcome, abandoned cart, and post-purchase sequences.
Outdated Email Designs
Their campaigns lacked optimization and failed to resonate with their diverse audience, leading to missed opportunities for engagement and sales.

The Solution

We revamped Safari LTD.'s email marketing strategy from the ground up. Our approach included:

List Warming & Engagement Strategy

We implemented a warming schedule to re-engage dormant subscribers without impacting deliverability.
Cleaned inactive subscribers to improve open rates and prevent spam filtering issues.

Advanced Segmentation for Better Targeting

Created targeted audience segments

Sending Cadence Optimization

Developed a structured calendar to ensure consistent email frequency without overwhelming subscribers.
Balanced promotional, educational, and product announcement emails to maintain engagement.

Flow Setup & Automation